If you have your own product for sale on the Internet, if you are Member of Money & Business, Affiliate, and six or maybe you're selling more products, probably the Conversion Rate of Your Sales Pages is one of your priorities, or at least it should be.
If the product is yours, and maybe you're selling your mini-site or via a Listing on eBay, your goal is simply to improve the quality of insertion itself, in order to increase the conversion, so having more sales with the same number of Visitors.
Affiliated to the point of view is distinctly different, in fact, the priority is the same, but as objective, given the choice, is to find a priori a salable product, and then assess which sales page take the Company (the Merchant) owns the product.
Then you should create your own sales page, or have to choose, there are criteria to follow before they can even sell your product (or other product). In order to make you understand what actually makes a mini-Win, I thought I'd let you analyze the sales page of the e Book The Right Start to Make Money Online, the biggest success to date of our catalog, with a conversion of 10% on Sales.
No, this is an error in Scripture, is just 10%! This means that almost 10 people in 10 who view the micro site for this product, then decide to buy it. It 'a very good product, this definitely, but surely the spring that triggered the decision to buy it in People, is without doubt the sales page. This consists of some main parts that we want to analyze:
Title (or Header)
Description
Cover
Guarantee
Price
Final Notes
You say, we want to analyze these 5 important points, one by one?
Title (or Header)
The course title should be placed at the top of your minis (not coincidentally is also called HEAD) and has fundamental importance! The aim of the phrase (one or two maximum) that make up the title, is to stake everything on the benefits of the product, attracting as much as' possible the visitor's attention. If it will not be taken in reading the initial part of the minis, it is difficult to go to the trouble of Community in Reading. No coincidence that the title of this mini-site is:
"You are going to finally discover how to start a business from Home and Make Money in 30 Days Your First Salary Online!"
Pay attention to how I point out the benefits: "You're about to discover how to ..." suggests that the visitor is about to learn something.
"Your First Online Salary" makes it clear that the benefits to the reader, in this case, are very profitable.
"In 30 Days" allows the visitor to have a base tempore and understand that this is real and you can get in a short time. This is very important. Think if the title was just "You're about to discover how to earn a salary on the Internet ...." The visitor might think:
So what? I already gave my salary from my job and then who knows how long after you begin to see the money ...
Add "In 30 Days" is therefore of great use to the reader. So, if you're looking for a product to be resold in the Affiliate, make sure that the benefits are well cast.
Description
OK, the title has just said we can teach a Salary Earning Online. Yes, but how? Which Tool? What am I selling? A course, an eBook, a Book? Always specify what you're proposing, so that this does not feel out of place. The main way to do this is to definitely use a graphic.
Cover
The cover of your product, if it is a Virtual or Video eBook Course, to be replaced with a photograph if it is a physical product. Important, as does the readers understand what is actually buying. As you can see in our minis, even before the Cover description, as it is high on the sales page.
Guarantee
At this point, the thing that I would do is to reassure my reader about his spending, as it is true that the eBook in question does not cost much, $ 20, but it is likely to believe that you may have already spent in the past of Money for other products that may not have met, so that now I want to specify is that I will guarantee my product. I tested to put their arguments about the way the warranty has a great impact on conversions. Paradoxically, the price of $ 20 statement might suggest the reader to be faced with a poor quality product, it is useful to explain that it is not. Here's what I specifically, after having stated the Soffisfatti 100% Guarantee:
Do not really have anything to lose in purchasing this guide today. Think: if the information contained in the eBook just allow you to increase your current earnings, it is worth spending a few minutes of time and a few dollars of investment to achieve this? In fact you will find that the potential at your disposal is much larger, have also seen that you have at your disposal a satisfaction guarantee, so do not risk anything, you tell me what you got to lose by clicking on the button below to purchase?
If you're pairing up with a product from the higher costs, be careful if there is a warranty or not, and almost REASSURES are given to the player, which is very important.
Price
One of argumentation that are made by skeptics is well known: "If you earn so much money, why do you waste to sell to others for so little?" This requires the additional arguments to be advanced to the players that can do this type of objection. You can do this by indicating not only the warranty, as we stated before, but also specified on who you are, your work and why then are you doing this, (obviously no good at all, right?). If people see you as an Internet marketer, you understand that your job, your source of income derives from sales of your products, not only from implementing the methods, so it will be more willing to trust and buy. Not by chance in my Minisite specifically who they are, what are my assets and my work.
Final Notes
The majority of visitors, to tell the truth, does not read the whole page of Sale: simply read the title, if he looks interested in what kind of product it is and runs in the bottom of the page to see how much it costs. It 'just that a good reason to include a Final Note, a Post Scripting the end of the minis, under the Buy button. In this way you will have a further opportunity to include some benefit or some phrase that offer persuasive to induce the reader to buy.
Example:
Have you noticed that this eBook has resale rights included? Yes, that means buying it, you can easily sell the eBook yourself and make you new buying at once, gaining 100% on your revenue, but if you want you can also join the affiliate program and promote it without buying the eBook already today. You can earn 50% on all orders you make through your Affiliate Code is not required and even the recording, everything is immediate and automatic
Very useful this statement, because it reminds the customer that not only will the benefits of the product, but also a significant opportunity to gain with it, with the SIA Membership, and through the resale rights. At this point the player really did not have reason to put off his decision, and probably will buy.
Final Considerations
In summary, if you're creating your sales page or they're looking for an Affiliate and Sell More Products, check that the page will attract the visitor's attention right away with a nice title, describe well what kind of product is Illustrator and always with an effective or Cover Photo Professional. Reassure your customers with an adequate guarantee, argues yourself and the price you choose, and in the bottom of the page, uses a final sentence to add or remember some of the benefits of your product.
How can they give to buy?
Good Sales!
Until next time...
