
In this article we treat the so-called Social Advertising: recent phenomenon is that, generically, referring to the use of advertising space within social networks. We will analyze the implications that these tools will inevitably bring with them implications not only "technology", but also cultural and social.
We will organize our discussion by assuming Facebook as a reference model for the explosion that social networking has reached (almost global users active over the internet) shape as the undisputed leader in the industry, both for his contribution in this field from known social network. We will discuss both the user profiling: ways in...