Facebook and the social advertising

In this article we treat the so-called Social Advertising: recent phenomenon is that, generically, referring to the use of advertising space within social networks. We will analyze the implications that these tools will inevitably bring with them implications not only "technology", but also cultural and social.

We will organize our discussion by assuming Facebook as a reference model for the explosion that social networking has reached (almost global users active over the internet) shape as the undisputed leader in the industry, both for his contribution in this field from known social network. We will discuss both the user profiling: ways in which you collect information about people of different types of advertising is possible, not failing, however, to leave some advice even to those who wanted to experiment with these strategies firsthand. In this article will follow a specific study dedicated to the specific platform of Facebook.

Understanding the Social-Advertising

But what exactly is social-advertising? What is it specifically? This term (which has nothing to do with "social advertising" - e.g. public service announcements and the like - that promotes changes in the areas of public interest, such as health, medicine, environment, etc..) Is usually called the particular type of advertising that, unlike the old model which proposed knowledge-based ads on the page of a site or the documents it contains, is based on knowledge of the information about the user.

The evolution of advertising on the web has followed definite trends. We have gone from general advertising to that indiscriminately run contextual content contained within the page, until you get there - to this day - the development of a real social-advertising intelligence that will be specific to our discussion.

Facebook itself, in the words of its founder and creator Mark Zuckerberg (2007) attempts to provide an explanation for this phenomenon: "Social actions are Powerful Because They act as trusted referrals and Reinforce the repute people influence people."

Social actions are powerful because they act and are based on networks of trust that people establish between them. Here, then, that in the words of the founder of the famous social networking sites (SNS) is read as it is no longer a mere matter of messages or advertisements that are sent and paid out by companies, but this information is shared among friends and co-constructed and acquaintances. These social actions are therefore the basis for the construction, not only a new model of communication and relationship, but a new model of marketing and business.

Read More

Twit This!

How To Write Effective Web Content

Today more than ever are gaining considerable importance for the web content. Faced with a choice of countless sources, companies, resources, what is preferable to a competitor? Surely the text content of our site and how it was prepared. Observing the behavior of the most common browsers, it is evinced that what we are looking into the content network.
A visit to a web page always has a purpose, which is to find useful information on what is the need of the navigation at the time. And the information is mostly contained in the texts. The quality of text placed in the network becomes very important when we talk about a business site because only the user of this network can perceive its value and reliability. If what is reported in our text is not written correctly or not is approximate and will certainly be attractive compared to our preferred another site. So how can you write content for the web that is attractive to our readers? First of all the Web content must be grammatically correct and original: it is inconvenient to copy from other sites and if you do you must cite the sources from which they drew.
As you may well engage our readers with interesting topics and up to date: it is unnecessary to write an article about how important it is for a company having a website if it is now common knowledge. Be more interesting to deal with a topic as can be to write content for the web, which today arouses most interest. Writing for the web is not like writing for print media. There are some simple rules to follow if you want to get good content for the web: First of all we must be more concise, writing only the information that we consider necessary and relevant. Then consider that a text designed for the web is not always linear; rather it is structured allowing the reader to investigate whether some issues. A well structured text is called hypertext. A hypertext includes links to words that lead to deeper issues related to the word itself. This gives the user freedom to roam and seek information only about the topics of greatest interest to him.
The language that we use will always be easy for newcomers: no lexical terms or too complex. Also, when you can, give the you to our reader is always a way to make him feel closer to us, our accomplice (a bit like I'm doing with you!) And a moderate humor can facilitate this operation. Most users do not read a web page in full (and who knows if you're still following me!) But merely to take a few phrases here and there, usually titles, highlighted by a body of text different from the rest of the content. That said it is very important to capture the attention of the visitor: if this does not happen in the first 30 seconds of page load, we can consider it lost.
The use of the web pages is dictated by a very fast pace: browsing is used to get the information you seek in no time. We must also take into account that the time of reading on screen are slower and that the view is more tiring than reading in print. To this end, it is good practice "disseminate" our text signals that capture the attention and allow a fragmentary reading: underline, bold, and division into paragraphs can greatly facilitate this operation. The contents should be well distributed within the page. A text is not too compact, easy to read: better less content, but well formatted.
Similarly also the excessive white space disorients the reader. The right balance between text and spaces, no underscores (which could be interpreted by the common user as a link) is the best way to draft from the graphical point of view our text. CAPS AND THE 'GOOD TITLES ONLY BECAUSE reserve it', AS YOU NOTE FROM THIS TEXT, VERY SLOW READING AND 'UNDERSTANDING OF DIFFICULT. So short texts, clear and well formatted will the success of your website content!

Read More

Twit This!

SEO promotion for your web site: why it important?

This time I try to write again about the importance of SEO for your web / blog. At this time I also want to give the good news to the loyal friend of this blog, that "LEARN AND EARN"   got promoted from GOOGLE to being ranked 1/10. This of course can’t be separated from your participation of visitors of this blog.
Back to SEO……

Having a presence on the internet does not mean creating a website and publish it online. Creating websites is only the first step to internet business. Many rely on web agency specializing in construction sites, you do realize the site, and expect to arrive after the contacts and sales. In fact, the mere publication is not enough, need targeted interventions aimed at optimizing the site and increase its popularity on the web. This work is part of the activities of web marketing search engine has found a promotional channel with the highest return on your initial investment. Every day millions users who use a search engine during the crossing, be present in the indexes of search engines is therefore essential to reach those looking for services or products you offer. First question should be: engine promotion plan to take and rely on a web agency specializing in creating websites and SEO oriented positioning on search engines. SEO and SEM are a programs that you need to know what you offer and to reach a target audience of potential customers are really interested in what you offer, and meet the latter exclusively in the very moment when they themselves seek and want your products. If you have invested to build the website you can save on your search engine promotion. If you have created a site is perfect in every aspect, not to invest in SEO activities involve the nullification of any investment discussed above for the design. Unless you have an already established brand, a very rare situation, your site will need a good program and SEO promotion and consolidation of the brand within a particular market segment. It 'a type of work that cannot be done "in house", because it requires knowledge and experience of years, essential to the effectiveness of the promotional campaign that is realized in the highest possible value of return on investments addressed.

The process of optimization of a web site focuses on a set of parameters that determine the relevance of a website in the eyes of search engines. The struggle by the latter to use force to achieve a high ranking on the engines, has requested, in recent years, a specialization within the industry, more and more specific and competent. All are characterized by key business SEO optimization stuffing and actions to limit the permitted have seen thousands of websites disappear from the indices of the results because of the worsening of classification algorithms of search engines. That's why you should obtain competent consultants that follow the real needs of most users without the engine.
With a campaign SEO SEM well planned and carried out by a competent agency web site will receive your qualified traffic, leads and sales will increase, with a return on the initial investment by far than any traditional promotional activities.

Read More

Twit This!

How to keep Your small business Living On a Recession

Some sort of recession is usually a big dilemma as soon as managing any good small business. Managing a profitable business as a result of a really hoping time period is usually worrisome to mention the very least. Here i will discuss several ways you can abide by to help keep your online business afloat as a result of most of these tough times.

Trying to keep Ones Little brown eyes with Just about every Aspect

It is necessary for any small business owner to repay focus to almost any adjusting movements which might be lead by using a downturn. Distinguish this impression these improvements in excess of your online business in-depth & in depth. In this article, you have to change very well while using the situation currently happening. Never ever seek to simulate stuff some others corporations usually are utilizing. You could have to think of some sort of sensible technique basing with your observations in addition to authentic impression on the downturn in excess of your online business.

Small business Streamlining

Definitely that has a downturn the opportunity connected with eliminate connected with small business gross sales, is usually potential. Lessened gains in addition to lessened profits can certainly enter some sort of food intended for tragedy on your small business. In this article, it is necessary to help streamline your online business in a manner that would work to the current circumstances.
-Cutting unwanted prices as a result of doable end of contract connected with pointless workers.
-Reduction connected with small business ventures might also guide.
-Optimize ones source cycle in a manner that could well be cost effective in addition to acceptable on your recent gross sales circumstances.
-Emphasize far more in excess of ones solution advertising campaign in addition to advertising and marketing to raise this lessened gross sales.

Have Sturdy with Tough times

Recall many firms is going as a result of quite a few important improvements in addition to instabilities on a time period in this way. It is necessary not to ever receive impacted by this adjusting circumstances with your small business. Fully grasp most of these improvements in addition to attain a robust foot-hold up against the recent turbulence to comprehend self confidence in addition to sturdy idea with the returning connected with achievements.

Possibly be Sturdy in addition to Vibrant

Become a sturdy in addition to true on your businessman purpose as a result of positioned sturdy in addition to complicated this improvements onward. Train yourself while using the adjusting situations in addition to do the job a tad trickier to settle aimed. Thinking about how one common purpose in addition to acknowledging that it is some sort of short-lived dilemma having ease ones target.

Include Hope

I'm sure it is hardy...... But just about every businessman must evaluate this period to be a good tutorial with the shiny foreseeable future. Just about every small business possesses it is struggling. Possibly be sturdy make your best effort in addition to employ many low-priced in addition to impressive advertising and marketing ways of beat this gotten current market. Such a technique generally is a going jewel to an increasingly effective small business.

Read More

Twit This!