Facebook and the social advertising

In this article we treat the so-called Social Advertising: recent phenomenon is that, generically, referring to the use of advertising space within social networks. We will analyze the implications that these tools will inevitably bring with them implications not only "technology", but also cultural and social.

We will organize our discussion by assuming Facebook as a reference model for the explosion that social networking has reached (almost global users active over the internet) shape as the undisputed leader in the industry, both for his contribution in this field from known social network. We will discuss both the user profiling: ways in which you collect information about people of different types of advertising is possible, not failing, however, to leave some advice even to those who wanted to experiment with these strategies firsthand. In this article will follow a specific study dedicated to the specific platform of Facebook.

Understanding the Social-Advertising

But what exactly is social-advertising? What is it specifically? This term (which has nothing to do with "social advertising" - e.g. public service announcements and the like - that promotes changes in the areas of public interest, such as health, medicine, environment, etc..) Is usually called the particular type of advertising that, unlike the old model which proposed knowledge-based ads on the page of a site or the documents it contains, is based on knowledge of the information about the user.

The evolution of advertising on the web has followed definite trends. We have gone from general advertising to that indiscriminately run contextual content contained within the page, until you get there - to this day - the development of a real social-advertising intelligence that will be specific to our discussion.

Facebook itself, in the words of its founder and creator Mark Zuckerberg (2007) attempts to provide an explanation for this phenomenon: "Social actions are Powerful Because They act as trusted referrals and Reinforce the repute people influence people."

Social actions are powerful because they act and are based on networks of trust that people establish between them. Here, then, that in the words of the founder of the famous social networking sites (SNS) is read as it is no longer a mere matter of messages or advertisements that are sent and paid out by companies, but this information is shared among friends and co-constructed and acquaintances. These social actions are therefore the basis for the construction, not only a new model of communication and relationship, but a new model of marketing and business.

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Social Network Marketing And What It Can Do For You

The value is placed on social networks such as MySpace, Orkut, Friendster, LinkedIn, Facebook, Twitter and Flickr, while ignoring the real reason these networks were setup and how you can use those ideas to help your business

The top social networking websites which are Facebook, Twitter, Myspace, Orkut and Friendster were founded as a way to stay in touch with friends and family and to meet new people online that all share the same ideas. LinkedIn has a similar slant - it is great for entrepreneurs and professionals who want to keep track of their contacts for hiring / outsourcing. Flickr is just a blindingly simple tool for sharing photos.

The success of social networks marks a dynamic shift in how people are using the Internet. We have evolved from just searching for information to creating and participating in social spaces with other individuals through the Internet. This model is based upon the hive mentality where people identify themselves as part of a group with similar likes and interests that draw them together.

Social networks make viral marketing and word-of-mouth marketing much easier than before. The best use of social networks is not to make money ‘directly’ off them, but to harness their marketing potential and to use them to market your own business. The best way to do that is to optimize your website (including the process of link building) for your target keywords.

Online social networks present an efficient platform for you to use in the spread of your marketing message. In addition, they are also a great tool for getting tons of visitors and thousands of page views to your site.

What this all means is that you need to devote more of your attention towards how you can leverage the traffic you do receive from these sources. To do that, you should allow your visitors to create their own social network centered on your niche topic. The power of this cannot be missed since social networks allow for multiple points of connections between almost anyone on Earth, giving them the ability to find, share, enjoy, and track anything and everything that tickles their fancy.

Social network marketing works in the exact same fashion, except people choose to provide your link without being asked to do so, and places like del.ici.ous, Digg, Blogpulse, and Technorati give them the ability to do that. In offline terms, that means turning towards your friends and family to ask for their opinions. Online, it means turning towards a group of trusted people whose opinions and recommendations you value.

In fact, in lots of cases, you’ve probably done some research on your own, using the traditional search engine marketing model and then turned to a social network that you’re a part of to validate your findings and complete your research by getting their experiences and opinions about the topic. This is social network marketing at work in its purest form.

Online social networks provide the platform needed to speak out (if they are so inclined) or to simply watch the conversations as they happen.

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