Saturday, March 3, 2012

How To Write Effective Web Content

Today more than ever are gaining considerable importance for the web content. Faced with a choice of countless sources, companies, resources, what is preferable to a competitor? Surely the text content of our site and how it was prepared. Observing the behavior of the most common browsers, it is evinced that what we are looking into the content network.
A visit to a web page always has a purpose, which is to find useful information on what is the need of the navigation at the time. And the information is mostly contained in the texts. The quality of text placed in the network becomes very important when we talk about a business site because only the user of this network can perceive its value and reliability. If what is reported in our text is not written correctly or not is approximate and will certainly be attractive compared to our preferred another site. So how can you write content for the web that is attractive to our readers? First of all the Web content must be grammatically correct and original: it is inconvenient to copy from other sites and if you do you must cite the sources from which they drew.
As you may well engage our readers with interesting topics and up to date: it is unnecessary to write an article about how important it is for a company having a website if it is now common knowledge. Be more interesting to deal with a topic as can be to write content for the web, which today arouses most interest. Writing for the web is not like writing for print media. There are some simple rules to follow if you want to get good content for the web: First of all we must be more concise, writing only the information that we consider necessary and relevant. Then consider that a text designed for the web is not always linear; rather it is structured allowing the reader to investigate whether some issues. A well structured text is called hypertext. A hypertext includes links to words that lead to deeper issues related to the word itself. This gives the user freedom to roam and seek information only about the topics of greatest interest to him.
The language that we use will always be easy for newcomers: no lexical terms or too complex. Also, when you can, give the you to our reader is always a way to make him feel closer to us, our accomplice (a bit like I'm doing with you!) And a moderate humor can facilitate this operation. Most users do not read a web page in full (and who knows if you're still following me!) But merely to take a few phrases here and there, usually titles, highlighted by a body of text different from the rest of the content. That said it is very important to capture the attention of the visitor: if this does not happen in the first 30 seconds of page load, we can consider it lost.
The use of the web pages is dictated by a very fast pace: browsing is used to get the information you seek in no time. We must also take into account that the time of reading on screen are slower and that the view is more tiring than reading in print. To this end, it is good practice "disseminate" our text signals that capture the attention and allow a fragmentary reading: underline, bold, and division into paragraphs can greatly facilitate this operation. The contents should be well distributed within the page. A text is not too compact, easy to read: better less content, but well formatted.
Similarly also the excessive white space disorients the reader. The right balance between text and spaces, no underscores (which could be interpreted by the common user as a link) is the best way to draft from the graphical point of view our text. CAPS AND THE 'GOOD TITLES ONLY BECAUSE reserve it', AS YOU NOTE FROM THIS TEXT, VERY SLOW READING AND 'UNDERSTANDING OF DIFFICULT. So short texts, clear and well formatted will the success of your website content!


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